Perfect Corp., Snap partner for AR beauty experience

Perfect Corp., the self-described “beauty tech solutions provider” and creator of YouCam solutions, is collaborating with Snap Inc. to integrate AR beauty try-on experiences into the Snapchat platform. The partnership enables brands to bring digital and AR experiences that they’ve already created with Perfect Corp. into Snapchat and turn those experiences into Snapchat Lenses which will live on their Brand Profiles, the company said.

“We are delighted to partner with Snap Inc. to expand the impact and accessibility of beauty tech investments for our brand partners,” said Alice Chang, founder and CEO, Perfect Corp. “As consumers continue to gravitate towards virtual beauty experiences for safe beauty shopping, this unique partnership with Snapchat allows beauty brands to leverage AR and AI to engage with Snapchatters. The virtual try-on experience is readily available for beauty brands and instantly scalable for greater impact and benefit to the complete beauty universe.”

“Our partnership with Perfect Corp makes it incredibly easy and intuitive for over 200 beauty brands to create a virtual storefront on Snapchat,” said Carolina Arguelles Navas, Head of Product Marketing for Augmented Reality at Snap Inc. “Together, we’re helping brands reach the next generation of beauty consumers with technology that reinvents the beauty buying experience.”